Magazine article Variety

'Bethenny' Blooms in Big Burgs

Magazine article Variety

'Bethenny' Blooms in Big Burgs

Article excerpt

The lyrics of Bethenny Frankel's talkshow theme issue a shout out to "all my girls," and the show seems to be doing exactly that.

Halfway through Warner Bros.' six-week test of "Bethenny" on Fox-owned stations in six markets - New York, Los Angeles, Philadelphia, Dallas, Phoenix and Minneapolis - the show is more than doubling the ratings of year-ago programming in all key demographics, making it likely that it will be part of the national syndication lineup come fall 2013.

Looking at the Nielsen numbers, "Bethenny" is far outperforming year-ago time periods in all key female demos. Among women 25-54, the demographic against which advertising for most talkshows is sold, "Bethenny" is up 100% vs. year-ago time periods (1.0 rating/7 share from 0.5/3).

Among younger women, the picture is even better, with the show improving on its timeslots by 125% to a 0.9/7 in adults 18-49 from a 0.4/3; in the more narrow 18-34 demo, the show is tripling its perf of last year (0.9/6 vs. 0.3/3).

"Bethenny" is playing particularly well on the coasts. In New York and Los Angeles, the show is the time-period winner among women 18-34 and 18-49. …

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