Magazine article Business Credit

NACM Recognizes Its High Achievers

Magazine article Business Credit

NACM Recognizes Its High Achievers

Article excerpt

The 1993 Credit Executives of the Year share a number of similar characteristics: they are extremely active in NACM on the local and national levels, have continued their education both in and out of NACM, have published articles in professional magazines, are actively sought-after speakers, hae taught courses, and seek to promote their profession. Even though these talented people have much in common, each winner has different advice for credit professionals and a differfnt outlook on how credit is changing.


Kenneth W. Colburn is this year's selection for the Southern Region Credit Executive of the Year. He is a credit manager for the Tractor & Equipment Company, Inc. in Birmingham, Ala. and was nominated by the NACM-Southern Group (formerly the Alabama Association of Credit Executives).

The best piece of advice Colburn has tor credt managers is "good communication right from the start." Apparently he practices this, because his boss, Bill Roberts, says that one of his "exceptional strengths is his ability to work with sales to build our customer base, while making sure we keep credit risk at an acceptable level."

Over the years, Colburn has been active in his local affiliate, serving as president in 1974-75 and as a director for 12 years during the 1970s and '80s. This credit manager has served as a member and chairman of every local association committee.

Nationally, Colburn has served on three committees, including the Program Committee for Industry (four years) and the NACM National Data Base and Credit Reporting Committees since 1991. He is currently the chairman of thc NACM Credit Congress Industry Day-Machinery and Supply Group.

Although Colburn graduated from the Massey Business College and attended the University of Alabama at Birmingham, he still continues his education by attending the National Credit Congress and numerous NACM and Dun & Bradstreet seminars and workshops. He has done this for the last 23 years.

Colburn says his company uses about 4,000 different credit policits, because that's how many customers they serve. "The same program doesn't work for every customer. Each policy is tailor made," he says.

During his free time, Colburn serves as a councilman for the town of West Jefferson, Ala. and has been a member of the West Jefferson Baptist Church for 40 years. He has also been a Scoutmaster for the Boy Scouts of America for 12 years.


Susan Kay Goins, CCE, is the winner in the Western Region and was nominated by NACM of Arizona, lnc. She is the division credi t manager for Consolidated Electrical Distributors in Tempe, Ariz.

Goins believes a credit manaer should not get complacent about the job, customers, or profession. "Don't forget to fine tune your skills and don't think that you cannot be replaced-everyne can. It becomes necessary to continue to strive for the best," she says.

She continues to strive by serving 1992-93 as president-elect of her affiliate and before that, serving as treasurer. She has also been a director since 1986. Goins worked on several committees and was chairman of the Legislative, By-laws, Budget, and Long-Range Planning Committees. Other local affiliate involvement has included serving as the NACM Educational Group president and chairing the CMAC Electrical Trade Group.

As if her local involvement does not keep her busy enough, she finds time to be active with NACM nationally by serving on two committees, Nominations and Government Affairs, co-chairing Industry Day-Electrical Wholesale, and attending numerous legislative conferences, Credit Congresses, and regional conferences.

Goins believes that the credit industry is becoming more service oriented. "Competition is fierce in all industries due to economic times. In the end, customers can get material anywhere, but it's the service that keeps them coming back. Managers have to be more sensitive to customers' problems now. …

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