Magazine article Washington Report on Middle East Affairs

Mona El-Bayoumi's "Subliminal Seduction of Spring"

Magazine article Washington Report on Middle East Affairs

Mona El-Bayoumi's "Subliminal Seduction of Spring"

Article excerpt

In her latest exhibition at Washington, DC's Jerusalem Fund Gallery from May 18 to June 22, Egyptian American artist Mona El-Bayoumi once again uses her prodigious painting skills to provoke the viewer into thought and, perhaps, action. This time she takes on "The Subliminal Seduction of Spring." According to El-Bayoumi, "Subliminal seduction is a successful technique in the business world used to hypnotize consumers into making purchases. It is also used by the very powerful for political means. Imperial nations use it to succeed in their endeavors around the world, while less sophisticated contemporary dictators use overt, not so subtle techniques to accomplish their tasks."

In her signature style of jagged edgy shapes and punchy colors, El-Bayoumi "plays the role of the powerful one and attempts to seduce [us]." In the famous warning of another wizard of illusion, she cautions the viewer "do not look behind the green curtain if you are faint of heart. You might like what you find. …

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