Magazine article Screen International

BBCW Eyes VoD Push after Netflix Buys Call the Midwife

Magazine article Screen International

BBCW Eyes VoD Push after Netflix Buys Call the Midwife

Article excerpt

BBC Worldwide has sold period drama hit Call The Midwife to US video-on-demand service Netflix and has identified major opportunities in the global digital market.

The BBC1 series, starring Miranda Hart, will be available on the S-VoD service from January. PBS, which has already bought the US TV rights, will air it in September.

BBC Worldwide America executive vice-president of sales and co-productions Matt Forde said Midwife would reach a new audience on Netflix.

"We can see a difference between digital services. Netflix has a slightly older and more general audience with 22 million subscribers. It is more focused on drama, which, along with comedy, is important to digital services.

"Hulu has done very well with Saturday Night Live, and edgy British programming such as Misfits appeals to the younger demographic. …

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