Magazine article Screen International

Sky Moves into Distribution with Parthenon Media Acqusition

Magazine article Screen International

Sky Moves into Distribution with Parthenon Media Acqusition

Article excerpt

Sky has acquired Parthenon Media Group to distribute the international rights to its original commissions.

The move into distribution, which was reported by Broadcast to be under consideration earlier this month, will enable Sky to increase the revenues it generates from the sale of its shows overseas.

Parthenon's chief executive officer Carl Hall [pictured] will lead Sky's new distribution arm, reporting directly to Sky's managing director of entertainment, news and broadcast Sophie Turner Laing.

The distributor, which reported a turnover of £11m and pre-tax profits of £2.1m for the 12 months to April 2011, has to date specialised in factual content, representing shows including The Toilet: An Unspoken History and Crime Town USA. Parthenon reported gross assets of £18.2m on 30 June.

Sky will now aim to convince indies it commissions to make use of its distribution business although they will not be forced into a tie-up to secure an order. …

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