Magazine article Variety

Tourism App Aids Paris Scenesters

Magazine article Variety

Tourism App Aids Paris Scenesters

Article excerpt

Franco-German broadcaster Arte is working with Paris City Hall to develop a smart-phone app, called Cinema City thai will help tourists interact with movie locations. Paris' tourism office, which is backing the project, discovered from a recent study that one of the main motivations for people to visit the city was to see the locations from films they liked, such as Woody Allen's "Midnight in Paris" or Martin Scorcese's "Hugo Cabret."

The app, which is skedded to launch in March, is the brainchild of Michel Reilhac, head of film acquisitions at pubcaster Arte France and exec director of its feature production arm, Arte France Cinema.

"It's geo-activated, meaning that when you are in a spot where a scene from a film was shot, you will be able to see that scene in the smartphone," Reilhac says. "You'll then get a link to a DVD platform where you can watch the whole film."

Reilhac encourages users to interact with the content. …

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