Magazine article Variety

Lake Dives into Interactivity

Magazine article Variety

Lake Dives into Interactivity

Article excerpt

Months before Rieki Lake 2.0 premieres in national syndication, the talkshow host and her production team have been all oxer the social media landscape, holding production meetings on Faeebook, offering live one-hour chats on Twitter every Friday and now, launching "meet-up" groups all over the country.

"No matter where you are in the world, you can participate in The Ricki Lake Show,'" says Lisa Kridos, executive producer of the Twentieth talker.

The new-media push by Like comes as she returns to the fray in a year glutted with other talkshow hopefuls: Katie Couric, Steve Harvey, Jeff Probst aud Trisha Goddard are all throwing their hats into the ring.

Lake, whose eponymous first syndicated talkshow ran for 11 seasons, has been ramping up her social-media efforts since last spring. Mer team started holding production meetings on Faeebook and I 'Stream, with 17,000 viewers tuning into the last one ou June 27. That meeting allowed viewers to pitch their own ideas for the show via online video submissions. …

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