Magazine article Variety

'Bang' about as Big as It Gets

Magazine article Variety

'Bang' about as Big as It Gets

Article excerpt

Repeats pop in syndication, b'cast, cable

It's official: 2012 will go down as the year "The Big Bang Theory" exploded.

Already one of TV's most popular shows, the geek has really hit the fan, as encore airings are performing as well as any original series, and on multiple channels.

Nielsen issued numbers last, week that showed the Warner Bros, half-hour was syndication's most-watched program of the week for the eighth lime in IU I ries. Its average nightly audience of 8.97 million viewers for the week of July 2-6, a big spike from the 7 million or so it was averaging in its first syndication month last fall, put it ahead of usual top-dogs like "Judge Judy" and "Wheel of Fortune."

But the total-viewer tally tells only part of the story.

The show was easily the week's top syndicated program among adults 18-49, drawing a 3.2 rating (roughly 4.1 million viewers in that bracket). The next closest programs in that demo were "Family Guy" (2.5) and "Two and a Half Men" (2.4).

In primetime last week, a CBS repeat of "Big Bang" was the No. 1 series in adults 18-49 with a 2. …

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