Magazine article Variety

Wednesday Battle Gets Wilder

Magazine article Variety

Wednesday Battle Gets Wilder

Article excerpt

FALL FACEOFF

Auds looking for a little variety in their drama choices can head over to Wednesdays this fall.

The 10 p.m. hour features the most diverse trio of competing dramas on the week's sked, as CBS' forensics crimer "CSI" takes on new ABC soap "Nashville" and NBC's debuting first-responder drama "Chicago Fire." Even their locations are well distributed on the map.

The original Vegas-set "CSI," entering its 13th season and its second in this timeslot, won the hour last fall with an average same-night adults 18-49 rating of 2.8 (bumped up to 3.9 with all DVR playback) and 11.3 million viewers overall (14.2 million with DVR viewing).

While solid, the show didn't take full advantage of its potent "Criminal Minds" lead-in, and "CSI" could be vulnerable to a tough challenger - especially among adults under 50. Still, "CSI's" popularity with men should help against femme-focused competish; also, it helps that, unlike a year ago, it won't oppose any other crime shows.

ABC's appealing "Nashville," centered around rival country singers played by Connie Britton and Hayden Panettiere, figures to provide the stiff est competition for "CSI." One year after "Revenge" became the net's first Wednesday 10 p. …

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