Magazine article Information Today
New Financial Times Electronic Publishing Business Created
To capitalize on the Financial Times brand, FT Information, a division of Pearson plc, is bringing all its electronic publishing for business markets under one roof, according to a recent announcement. The move will make the flagship FT.com Web site the hub for the electronic delivery of Financial Times content and the specialized company, general news, and financial data provided by FT Profile and other FT information services. The new business will be called Financial Times Electronic Publishing.
Substantial elements of the newly expanded FT.com site will be subscription based, with paid access to the full FT archive, which comprises 3,000 international sources, a news alert, and mediamonitoring services. FT.com will also provide around-the-clock coverage of the world's major markets, a global company research service, specialist services (such as information on emerging markets), and access to Europe's largest personal finance site.
"We aim to build a competitive Financial Times franchise on the Web, so that we can consolidate our position as the leading international business information publisher in Europe and support the growth of the FT brand in the U. …