Magazine article Screen International

Digital Distribution Platform Yekra Begins Beta Launch

Magazine article Screen International

Digital Distribution Platform Yekra Begins Beta Launch

Article excerpt

EXCLUSIVE: Lee Waterworth and Miles Romney's initiated the beta launch on Tuesday (4) for the Los Angeles-based distribution, marketing and technology company, which they claim to be one of the very few digital media outfits plugged into social media that allows filmmakers to participate in profit share.

The company soft-launched in Cannes and recently tested out the documentary Thrive: What On Earth Will It Take? Top brass claim six million people have watched the film through the company's platform over the past eight months.

Yekra boasts an embeddable player and a toolset that enables content owners to self-market their films, set the price and release windows and determine territory reach while retaining the rights. The goal is to launch the platform publicly in the first quarter of 2013.

"Yekra has been designed with flexibility in mind as we are entering an era of test and learn," co-founder and president Waterworth said. …

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