Magazine article Stanford Social Innovation Review

Six Americas

Magazine article Stanford Social Innovation Review

Six Americas

Article excerpt

The Alarmed

2009: 18%

2011: 12%

Are most convinced that climate change is happening, see it as a threat to them personally, and are very worried about it. This group tends to be moderate to liberal Democrats who are active in their communities. They are more likely to be women, older middle-aged (5564 years old), college educated, and upper income, and hold relatively strong egalitarian values, favoring government intervention to ensure the basic needs of all people. They believe that it is more important to protect the environment than to privilege economic growth, and are least likely of the six groups to be evangelical Christians.

The Concerned

2009: 33%

2011: 27%

Are also convinced that climate change is happening, although they are less certain and see it less as a personal threat than the alarmed. This group is representative of the full diversity of the United States in gender, age, income, education, and ethnicity- and tends to include moderate Democrats with an average rate of involvement in civic activities.

The Cautious

2009: 19%

2011: 25%

Are somewhat convinced that climate change is happening, but the belief is relatively weak, and many say that they could change their minds. This group is evenly divided between moderate Democrats and Republicans, with relatively low levels of civic engagement and traditional religious beliefs.

The Disengaged

2009: 12%

2011: 10%

Are not at all sure that climate change is happening and are the group most likely to say they could easily change their minds. …

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