Magazine article Screen International

Power to the Pixel Unveils Selections for the Pixel Market 2012

Magazine article Screen International

Power to the Pixel Unveils Selections for the Pixel Market 2012

Article excerpt

Two-day co-production market to take place in London on Oct 17-18, during the annual Cross-Media Forum held in assocation with the 56th BFI London Film Festival.

Power to the Pixel (PttP) have announced the 30 cross-media projects that have been selected to take part in this year's The Pixel Market.

Of the 30 teams selected, eight have been chosen to compete for the ARTE Pixel Pitch Prize which comes with £6,000 award, sponsored by the French/German broadcaster. The competing projects will be presented at The Pixel Pitch and will be judged by a panel of international commissioning executives, decision-makers and financiers.

The eight projects in contention include award-winning production company Spring Films' The Super 8 Complex, a user-generated interactive archive celebrating 8mm film, immersive dystopia METAWARS by one of last year's Pixel Pitch finalists Jeff Norton and Austrian-Iranian filmmaker Arash Riahi's Everyday Rebellion, developed through PttP's European cross-media workshop The Pixel Lab in 2010.

Liz Rosenthal [pictured], CEO & founder of PTTP, commented: "Making the selection of 30 projects for this year's market was a hard task for all the right reasons. Creators are increasingly working on the development of their story ideas and content, and as a result this year's Pixel Market and the whole arena is growing fast."

Alongside the Pitch, all 30 producer-led teams at the Market will have a chance of winning one of three new prizes, all backed by international sponsors: the beActive Pixel Market Comedy Prize, the Mozilla Pixel Market Prize for Non-Fiction and the Cinekid Pixel Market Prize, for projects aimed at children aged between 4 and 14. Winners will be announced at an awards ceremony in London on Oct 18.

Rosenthal added: "We have selected 30 projects from nearly 100 entrants, well up from 25 last year which is hugely exciting for potential international partners and investors. As a result, this year's Pixel Market is bigger and bolder, with new prizes introduced to help support projects and their creators. We're delighted to be expanding the opportunities that The Cross-Media Forum brings to the BFI London Film Festival and to the UK creative sector as a whole."

The Pixel Market, which will put the 30 projects in front of more than 100 leading international financiers, commissioners and decision-makers, takes place during PttP's annual Cross-Media Forum held in association with the 56th BFI London Film Festival. It is supported by the MEDIA Programme of the European Union. Additional support from the BFI, Arts Council England, Creative Skillset's Film Skills Fund, Canada Media Fund, ARTE, Creative Industries KTN, Telefilm Canada, beActive, Cinekid, Mozilla and Tribeca Film Institute.

Full list of The Pixel Market 2012 participants

In Competition:

Stephan Bonnefoy & Christophe Findji, 2 Minutes & Jus de Prod, Ori&Gami! …

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