Magazine article The Times Higher Education Supplement : THE

Turn on, Tune in, Sit Down: How Universities Plan to Entice Students

Magazine article The Times Higher Education Supplement : THE

Turn on, Tune in, Sit Down: How Universities Plan to Entice Students

Article excerpt

Universities are pulling out all the stops to recruit students in this month's clearing window, with cinema advertisements, internet chat rooms and mobile phone apps all being used to attract applicants.

Several institutions have targeted social networking sites in the run-up to A-level results day on 16 August, advertising on Facebook, Google, Twitter and the online chat room The Student Room, which has had a 27 per cent surge in campaigns from universities this year.

In addition to its online efforts, the University of Salford is taking a red sofa on a tour around Manchester to ask students about their experiences and to present information about courses, work placements and opportunities to study abroad.

"The sofa acts as a metaphor for the University of Salford; it's friendly, bright, comfortable and welcoming - much like the university itself," said Andrea Lingley, the university's senior recruitment officer.

Staff from the University of Bedfordshire will be heading into town centres to pass on information to students, while 50 call handlers will be back on campus answering the phones.

Meanwhile, London South Bank University has teamed up with The Student Room to launch its clearing campaign, dubbed "The C Word". …

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