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Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace

Magazine article Online

Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace

Article excerpt

* * * Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace by Stan Liebowitz ISBN: 0-8144-0649-1 Published: 2002 Pages: 224 pp.; hardcover Price: $27.95

Available from: AMACOM, American Management Association, 1601 Broadway, New York, NY 10019; 212/903-8316; www.amacombooks.org

This fun-to-read book is for those trying to figure out what happened to the booming Internet economy. The author, an economist and professor at the University of Texas at Dallas, tries to point out how the Internet does not change everything, particularly not the basic strategies of business.

I like the fact that the author admits upfront that he lost a lot of money being wrong about the Internet economy. It is so much easier to figure out what happened in hindsight than it is to predict the future. The author looks at beliefs commonly held just a year or two ago by those involved in the Internet economy and indicates where or why they were wrong. He uses quotes from the time, primarily from leaders of now defunct organizations. …

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