Magazine article Screen International

Abu Dhabi Media Summit: Google's Kyncl Says YouTube Will Charge for Content

Magazine article Screen International

Abu Dhabi Media Summit: Google's Kyncl Says YouTube Will Charge for Content

Article excerpt

YouTube to charge subscription fees for content; he says Google is 'complementary' to broadcasters, not at war with them.

Fresh from his keynote speech at MIPCOM, where he confirmed YouTube's plans to invest in 60 European channels, Robert Kyncl (Global Head of Content Partnerships, Google) has given further details of the internet giant's strategy toward content. He has also dismissed the idea that Google and traditional TV broadcasters need to become bitter opponents.

Kyncl was speaking during "The War For The Living Room," an event at the Abu Dhabi Media Summit.

"The name of this panel is 'War for the Living Room.' We are not really at war at all," Kyncl insisted of Google's relationship with television. "We are complementary."

He outlined different models under which advertisers could use Google.

One option is for advertisers only to pay for the ads the public watch. "When that happens, they don't mind paying more," Kyncl noted.

Alongside this, YouTube would "over time introduce an option for all of our channel partners to start charging subscriptions for their content. …

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