Magazine article Screen International

Abu Dhabi Media Summit: eMarketer's Ramsey Says a Third of Planet Is on Web

Magazine article Screen International

Abu Dhabi Media Summit: eMarketer's Ramsey Says a Third of Planet Is on Web

Article excerpt

Geoff Ramsey, (Founder & CEO, eMarketer) dazzled the Abu Dhabi Media Summit audience with an 18-minute presentation that allowed them at least to peer into the digital future.

Drawing on eMarketer's new Global Media Intelligence Report, Ramsey ripped through statistics and charts covering 40 markets.

32% of the world's estimated 7 billion people are online, Ramsey noted. "One third of the planet are active internet users, accessing the web."

Of the $540 billion dollars spent globally on advertising, the internet represents around 20% - a figure of $676.17 billion.

By 2016, Ramsey forecasts, "two thirds of people on the planet" will have a mobile device.

"There's no surprise that some markets like Brazil, India, Asia Pacific, Mexico, Middle East and Africa as a region are behind in terms of penetration but the story here is one of growth," the eMarketer CEO stated.

China currently has 880 million mobile uses, "one fifth of all global mobile users in the world."

Meanwhile, the rise of the smartphone continues apace.

"Right now, roughly a billion people on the planet have a smartphone," Ramsey revealed.

In the next four years, he said, this figure would continue to shoot up. In the coming four years, in China alone, the use of smartphones is expected to rise from 27% to 43%. "But that's half a billion people in that country alone that are on smartphones."

Another trend Ramsey picked up was the rapid move from fixed line broadband to mobile connections. …

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