Magazine article Variety

Exhibs Roll out Screens

Magazine article Variety

Exhibs Roll out Screens

Article excerpt

Brazil is one of the most underscreened territories in the world, but exhibitors there are building up their chains, stimulated by growing theatrical box office.

The country's total number of screens has risen steadily from 1,620 at the end of 2001 to 2,465 by July 2012.

Driving this expansion is the strong film market Brazil's total B.O. soared from 412.5 million reals ($206 million) in 2001 to $709 million in 2011. Grosses for the first six months of the year were up 14.1% on 2011.

Mexican giant Cinepolis, the world's fourth largest exhib, is making an especially large investment in Brazil.

The company, which opened its first plex in Brazil in June 2010, now has 20 plexes with 159 screens. It is already the country's third largest exhib, behind Cinemark and UCI, which entered the market in the 1990s.

"A few years ago Cinepolis started its internationalization process. Brazil was absolutely under-screened and we identified an opportunity here," Cinepolis Brasil general director Eduardo Acuna told Variety, adding the company plans to open 1 1 plexes in Brazil by the end of 2014.

Pedro Butcher, an analyst and editor of film web portal Filme ?, estimates the total number of screens in the country will expand at an annual rate of 10% over the next five years.

But exhibs face some obstacles. "For a number of reasons, such as safety and the lack of real estate, virtually all new multiplexes in Brazil are in shopping centers," explains Fabio Lima, general manager of film digital aggregator and advertising company Mobz. …

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