Magazine article Screen International

EC Scheme Awards [Euro]2m to Wild Bunch, ARP and Artificial Eye

Magazine article Screen International

EC Scheme Awards [Euro]2m to Wild Bunch, ARP and Artificial Eye

Article excerpt

Distributors Wild Bunch, ARP and Artificial Eye have secured nearly [euro]2m from the European Commission (EC) to support simultaneous multiplatform releases - a scheme that has drawn criticism from cinema-owners.

Wild Bunch received [euro]500,000 for its Speed Bunch project to work with Wild Bunch Distribution, Wild Side, Filmonline, Elle Driver, Wild Bunch Germany, Italy's BIM and Spain's Vertigo.

Meanwhile, France's ARP was awarded [euro]800,000 for its TIDE project in collaboration with Europa Distribution (with 25 distributors from 17 countries), Italy's Fandango, France's Urban Distribution and WIDE, the UK's Goldcrest, and the French digital distributor/marketer Under The Milky Way.

In addition, [euro]695,500 was allocated to UK distributor Artificial Eye's EDAD project which will be operated in collaboration with Poland's Gutek Films, France's Rezo Films, Germany's The Match Factory, Spain's Golem and the Benelux's Cinéart.

Simultaneous release

The [euro]2m scheme will cover around 20 arthouse films released in Germany, France, UK, Poland, Spain, Italy, the Netherlands, Ireland, Belgium and Luxembourg.

It will support and assess the benefits of releasing feature films via different platforms on the same day; in other words, a simultaneous release in cinemas, on television, through video-on-demand and via the internet.

Commenting on the initiative, Androulla Vassiliou, the European Commissioner for Education, Culture, Multilingualism and Youth, said: "The film industry in the US is increasingly adapting to new models of distribution. …

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