Magazine article Screen International

Distrify Works on Adding More Led Zep Screenings

Magazine article Screen International

Distrify Works on Adding More Led Zep Screenings

Article excerpt

Omniverse Vision release made more than $2m on its opening night.

Online marketing and distribution platform Distrify is working on the release of Led Zeppelin: Celebration Day, a concert film shot in 2007 that is being released by Omniverse Vision.

The film made more than $2m globally on its opening night at 1500 screens in 40 countries (190 screens are in the UK). Now fans are able to request further screenings at new locations.

Distrify said it receiving 4,000 demands a day from fans seeking screening in their area.

Peter Gerard, Distrify's CEO and Co-founder says, "Distrify is triggering thousands of searches for screenings worldwide with 4,000 film fans a day signing up to demand the film which is fantastic. What this means is that a film's distributor is able to listen to the consumer, track where there is demand for a film, then offer the film to a cinema, and importantly communicate back to the film fan. …

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