Magazine article Screen International

Cinedigm, Alloy Digital Strike Digital Distribution

Magazine article Screen International

Cinedigm, Alloy Digital Strike Digital Distribution

Article excerpt

EXCLUSIVE: Digital distributor and theatre conversion specialist Cinedigm Entertainment Group has struck a deal with Alloy Digital to deliver packaged content from the latter's SMOSH and Clevver YouTube channels to ancillary platforms.

The partners also intend to funnel programming into theatres and develop alternative content and "other indie film ventures" likely to cover the family, horror and urban genres.

The strategic pact will distribute Alloy's content, which targets the 12-34 age range, across the likes of Xbox, digital, VoD and SVoD platforms as well as on home entertainment and in theatres.

"Given our digital footprint in theatres and our dominance across all digital distribution platforms, partnering with a prolific, successful and forward-looking content company as Alloy is a match made in heaven," said Cinedigm chairman and CEO Chris McGurk. …

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