Magazine article Screen International

China Prices Skyrocket at AFM

Magazine article Screen International

China Prices Skyrocket at AFM

Article excerpt

Asking prices for Chinese rights to US product are going through the roof at this year's AFM, due to the influx of mainland Chinese buyers hungry for 3D action titles and star-driven films.

Chinese distributors say Lionsgate is asking $8m for Chinese rights to Wally Pfister's Transcendence, set to star Johnny Depp, while Nu Image is asking a whopping $15m for Expendables 3.

These prices put China on a par with Japan, and are based on the performance of films such as Expendables 2, which grossed $53m in China. But buyers say China is not the new Japan.

The market's infrastructure is still in the early stages of development and censorship and import quotas remain a problem, despite the expansion of the revenue-sharing quota to 34 films a year. If a film doesn't clear censorship, Chinese buyers risk losing their MG, and these days fewer sellers are willing to include a censorship clause. …

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