Magazine article Workforce Management

2012 Optimas Award Winners: Etisalat Misr

Magazine article Workforce Management

2012 Optimas Award Winners: Etisalat Misr

Article excerpt

Etisalat Misr

2012 WINNER: Financial Impact

Industry: Telecommunications

Based: Abu Dhabi, United Arab Emirates

No. of employees: 3,000

Annual revenue: $8.7 billion

What it does: Etisalat is an international mobile network operator serving countries throughout the Middle East, Africa and Asia.

It's been a turbulent couple of years for Etisalat Misr, Egypt's third-largest mobile network operator, marked by a political uprising and economic uncertainty. Yet the company managed to save nearly $5 million thanks to an employee innovation program launched in 2009.

The economic slowdown that followed the Arab Spring revolution in 2011 "resulted in a complete shift in the plans and a very strict and tight contingency plan that included budget cuts and a reduction in hiring for the year--a 40 percent cut in new head count," says Marwa Aziz, a human resources specialist with the company.

Company officials describe a chaotic scene after violence erupted in January 2011 in Cairo where thousands had gathered to protest then-President Hosni Mubarak's rule. The company moved quickly to make sure that its 3,000 employees were safe. Private security was beefed up, transportation was provided to and from work, and a landline was established so workers and managers could communicate after the government cut Internet and some mobile services. …

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