Magazine article The Times Higher Education Supplement : THE

Faith and Hope in Pounds 2 Billion of Charity by 2022

Magazine article The Times Higher Education Supplement : THE

Faith and Hope in Pounds 2 Billion of Charity by 2022

Article excerpt

Charitable donations to universities could treble to Pounds 2 billion a year within a decade if institutions continue to invest in fundraising, a report has claimed.

The Review of Philanthropy in Higher Education led by Shirley Pearce, former vice-chancellor of Loughborough University, found that just 1.2 per cent of UK alumni give to their alma maters compared with 10 per cent of US graduates.

The report says higher education institutions received Pounds 693 million in charitable donations in 2010-11, accounting for 2.2 per cent of the sector's income - 1.36 per cent when donations to Oxbridge are excluded.

But this could rise to Pounds 2 billion a year by 2022 if universities adopt more imaginative fundraising strategies, expand alumni giving and promote the positive impact of higher education philanthropy, it claims.

It calls for every university to develop an institutional strategy to promote private donations, build stronger links with major donors and compare fundraising programmes with other institutions.

The review, commissioned by the Higher Education Funding Council for England and carried out by the More Partnership, also urges the government to continue tax relief for charitable donors, which it planned to cap until a public outcry prompted a U-turn in May. …

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