Magazine article Screen International

New Zealand and Back Again

Magazine article Screen International

New Zealand and Back Again

Article excerpt

Air New Zealand launches Hobbit-inspired aircraft to take Peter Jackson and his cast to The Hobbit: An Unexpected Journey's premiere in New Zealand.

Air New Zealand - which has deemed itself the "official airline of Middle-earth" - has unveiled its 777-300 aircraft painted in homage to The Hobbit: An Unexpected Journey.

The plane will carry director Peter Jackson's cast of dwarves, wizards and hobbits to film's Nov 28 global premiere in New Zealand. Meanwhile, it is already offering regular services between Auckland, Los Angeles and London.

Among the first to check in was the great grandson of J.R.R. Tolkien, Royd Tolkien [pictured below].

Considering the massive success of The Lord of the Rings trilogy and resulting boom in New Zealand's tourist industry, Air New Zealand is wise to capitalise on the next round of "Tolkien tourism". …

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