Magazine article Screen International

BBFC Launches New Website

Magazine article Screen International

BBFC Launches New Website

Article excerpt

Classification board also bring its Consumer Advice and Extended Classification Information under one banner of BBFCinsight.

Following a soft launch on Tuesday (Nov 27), the British Board of Film Classification (BBFC) has launched its new website, which brings together its previously separate sites for parents and students together with its main site.

Among the new features are the ability to watch trailers for new films, provided by MyMovies and age-rated by the BBFC, and improved search functionality. "The way our data was organised originally could have been a little better," Mark Dawson, chief digital officer, BBFC, told Screen.

"You might type in 'The Dark Knight' wanting to know what certificate the film received, but you'd end up getting the trailer, the extras, anything with the words 'Dark Knight' in the title. The whole database was re-organised so the first search result you see is the thing that you are most likely looking for."

As part of the new website, the BBFC has brought together its Consumer Advice and Extended Classification Information (ECI) under one banner of BBFCinsight, with the aim of making content advice (such as strength and frequency of violence and swearing) more accessible to consumers.

John Carr, key adviser on internet safety to the UK Government and executive board member of the UK Council for Child Internet Safety, commented: "By providing detailed information about a films' rating before it's released, the BBFC is equipping parents with tools that are timely, intuitive and provide information at a glance, as well as a more in-depth explanation about what their children are going to see."

The new website follows the BBFC's decision earlier this year to automatically issue all films classified for DVD or Blu-ray release with online classifications for use on licensed digital video platforms. "Previously if a content provider wanted to use a classification for an older work that we had classified before you would have to pay a fee to get the certificate upgraded," explained Dawson.

"Our aim is to make the BBFC's ratings as easily available and widespread as possible and so we have stripped away barriers like that. [It means that] everything receiving a packaged media release will also get an online rating. It also means that everything that we have ever classified is covered."

This is the result of a scheme that has been developed since the BBFC worked with the industry in 2008 to ensure that all content distributed online was classified. …

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