Magazine article Workforce Management

2012 Game Changers: Shruthi Bopaiah

Magazine article Workforce Management

2012 Game Changers: Shruthi Bopaiah

Article excerpt

Shruthi Bopaiah

Practice lead, internal communications, Infosys, Bangalore, India

IMAGINE HAVING TO coordinate communication efforts for a company with more than 150,000 employees, and you'll find yourself imagining what it's like to be Shruthi Bopaiah.

In an email, Bopaiah, 31, says that she wanted to create and implement communication initiatives for Infosys, a business process outsourcing company, that would appeal to its young workforce whose median age is 26. She found inspiration for this task in social media, blogs and radio.

Based on popular social media platforms, she helped launch InfyBubble, which allows Infosys employees across 29 countries to easily share business ideas and connect with one another, Bopaiah says. She adds that there are 100,570 Infosys employees actively participating on the social network, which gives workers access to the thoughts and opinions of company leadership, among other things. Additionally, through InfyBubble, employees can "submit their business ideas to a panel of judges and the best ideas are then implemented," Bopaiah says.

InfyRadio, Bopaiah says, is India's first corporate radio station. …

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