Magazine article Variety

Third Down, Goal to Go

Magazine article Variety

Third Down, Goal to Go

Article excerpt

Europe falters in Q3, but year-end record still in sight


In most key Western European markets, the third quarter was the dead weight that brought an otherwise promising first half of the year back to earth, offsetting what had been healthy gains in the U.K./Ireland, France and Germany.

There were a number of reasons for the fall-off: In the U.K., B.O. was unable to keep pace with the absence of "Harry Potter"; France saw local films in particular lag in the quarter; and Germany suffered comparative softness at the top and throughout its release slate.

Yet Russia saw gains in the third quarter as Hollywood product dominated, while Latin American markets did strong Q3 business that left year-to-year results ahead of 2011, helped by an increase in ticket prices in Brazil, local successes in Chile and strength across the board in Argentina. Mexican biz was also improved, and animated success helped the B.O. in Spain.

In China, a week-long National Day Holiday fell in the third quarter, boosting B.O. receipts to $63 million, up from $50.33 million in the same period last year. The Huayi Brothers' "Tai Chi Zero" was the top performer during the holiday, with $12.89 million, according to research group Entgroup. "Looper," with $12.56 million in that week, came in second.

The fourth quarter, however, looks strong, and with "Taken 2" already outperforming the original, and major titles like "Skyfall," "The Twilight Saga: Breaking Dawn, Part 2" and "The Hobbit: An Unexpected Journey" on the horizon in the year's final three months, exhibs are yet hoping to surpass 2011's record worldwide gross of $32.6 billion.

North America

$2.69 bil

Box office

$444 nil

Top film

(The Dark Knight Rises")


Box office was up 4% year-to-year for the quarter, to 3.05 billion pesos ($230.5 million), while admissions gained 12%, with 67.1 million tickets sold between July and September. Mexico's D0X office for the year to Sept. 30 gained 12% on 2011, with $628.3 million; admissions were up 9% to 176.3 million. Local titles didn't play much of a part in either year's quarter. The top two titles for both periods delivered similar results: 2012's "Ice Age: Continental Drift" ($37.2 million) and "The Dark Knight Rises" ($31.6 million) vs. 201 l's "Harry Potter and the Deathly Hallows, Part 2" ($36.0 million) and "Transformers: Dark of the Moon" ($30.3 million). The biggest improvement was in this year's No. 3 title in the quarter, "The Amazing Spider-Man" ($28.7 million) compared with "Captain America: The First Avenger" ($21.1 million) in 2011.

$231 mil

Box office




Top film

"Ice Age: Continental Drift")


vs. 2011 Q3

Latin America

Admissions in Brazil for the quarter held virtually level year-to-year (39.27 million in 2012 vs. 39.24 million in 2011), but a rise in ticket prices saw box office improve 8% to Real 436.8 million ($215.5 million). The top three titles ("Ice Age: Continental Drift," "The Amazing SpiderMan" and "The Dark Knight Rises") took in just shy $100 million, compared with a bit less than $90 million for the top three titles of Q3 201 1. Bruno Mazzeo-starrer "E Ai, Comeu?" ($9.5 million) was the only local title to crack the top 10 this year. In 2011, Mazzeo-headliner "" collected $17.9 million for the quarter, while a second local film, "Federal Bank Heist" ($11.7) also finished in the top 10.

Elsewhere in Latin America, Argentina's box office for the first nine months of 2012 is up 36% vs. last year, to $238. 1 million, and admissions have gained 11% to 38.15 million. Chile saw third-quarter hit "Stefan vs. Kramer" become the highest grossing local film of all-time, taking in $11.3 million to Sept. 30, and helping the territory to a 17% rise in box office ($97 million) and 15% gain in admissions (16 million) against the first nine months of 2011. …

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