Magazine article Variety

Upscale Viewers Flock to ABC

Magazine article Variety

Upscale Viewers Flock to ABC

Article excerpt

In a fall season of declining ratings for all broadcasters but NBC, every network is looking for a silver lining. ABC's is pretty much golden.

The Alphabet is in fourth place in the network adults 1849 standings through three weeks, but toss out sports - it's the only Big Four net without the NFL -and its average is neck and neck with the other nets. And a look at how it fares in key upscale Nielsen categories makes the Alphabet's story even better.

ABC has five of fall's top 15 programs among adults 18-49 living in households earning $100,000 or more, according to Nielsen Audience Demographic data, CBS and NBC each have four, and Fox has two.

ABC's "Modern Family" is far and away the leader in this category (11.7 rating), followed by CBS' The Big Bang Theory" (7.7), ABC's "Grey's Anatomy" (7.5), NBC's "Revolution" (6.2) - the top-rated rookie show -and Fox's "Glee" (6.1).

Also repping ABC in the top 15 are young dramas "Revenge" (4.9), "Nashville" (4.8) and "Once Upon a Time" (4. …

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