Magazine article Variety

Multi-Platform Media Strategy

Magazine article Variety

Multi-Platform Media Strategy

Article excerpt

Film, TV events combine for max exposure

Singapore's Media Development Authority is banking that the pairing of the Asia Television Forum and ScreenSingapore film and TV event will open a bigger platform for filmmakers from around the region to meet and forge co-production plans.

The MDA is organizing various biz events such as targeted business matching and networking sessions for international broadcasters and media companies to meet with local media outfits at the market, says MDA honcho Yeo Chun Cheng.

The event at the Marina Bay Sands promises to attract a much larger contingent from more countries including Singapore, France, China and Malaysia, as well as new representations from Australia and the U.K Producer Greg Coote, who chairs the board of Screen Singapore, says there was a conscious decision to focus on Asia.

"As a market, the Asia region is the fastest growing in the world, and Singapore is the place to inspire talent and create opportunities for quality content," Coote says. …

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