Magazine article Screen International

Picturehouse Partners with MUBI

Magazine article Screen International

Picturehouse Partners with MUBI

Article excerpt

Partnership will enable Picturehouse members to receive 90 days of free access to MUBI as part of their annual membership.

Picturehouse Cinemas has partnered with online film platform MUBI in a deal which will see Picturehouse members receiving 90 days of free access to MUBI.

Initiated by film and brand specialists elevenfiftyfive, the partnership will also see Picturehouse customers receive 30 days of free access to MUBI's curated film content. Picturehouse will be supporting the partnership with substantial on-screen promotion, in-cinema point of sale material and digital and social media marketing.

The partnership is the first major promotion for MUBI in the UK.

Efe Cakarel, founder/CEO of MUBI commented: "Picturehouse Cinemas are the perfect partners for MUBI. …

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