Magazine article Screen International

Way to Blue Becomes Fully Integrated Global Communications Agency

Magazine article Screen International

Way to Blue Becomes Fully Integrated Global Communications Agency

Article excerpt

EXCLUSIVE: Digital native firm adds dedicated social and offline publicity teams; Daniel Heale and Laura Pettitt join as associate director of social and UK entertainment director, respectively.

Way To Blue has announced that it has added dedicated social and offline publicity teams to become a fully integrated global communications agency.

As part of the expansion, the company has hired Daniel Heale as associate director of social and Laura Pettitt as UK entertainment director, alongside the already recruited operational team of offline and integrated specialists.

Heale was formerly head of marketing for Vue Entertainment and Camelot Group, while Pettitt was previously head of film at Diffusion and former Freud Communications.

The expansion will also see the company able to offer a range of services, both in local markets and internationally, including social analytics, social strategy and engagement campaigns, unit publicity and offline and integrated theatrical and home entertainment campaigns. …

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