Magazine article Variety

'Nice Work' Gets Noticed on B'way

Magazine article Variety

'Nice Work' Gets Noticed on B'way

Article excerpt

Box office at nearly every Broadway show - including, notably, "Nice Work If You Can Get It" - rose in Week 28 (Dec. 3-9) in the wake of the post-Thanksgiving softening, while the closed or soon-toclose productions made it clear that producers had likely made the right choice in opting to shutter prior to the holidays.

"Nice Work" ($1,064,228) proved an anomaly to broader Rialto trends, surging to more than $1 million in a nonholiday frame when it had steadfastly remained below the $900,000 mark during Thanksgiving and the subsequent week. The show has behaved in surprising ways for months, with a middling summer followed by an unexpected, multi-week rise in B.O. in the fall. The session's bump could be a mark of the tuner regaining steam in the wake of superstorm Sandy, which knocked sales down a peg for more than a month.

"A Christmas Story" ($1,130,429), snowballing as the titular holiday approaches, and family draw "Annie" ($1,058,727) also stepped back up to more than a million each, giving the frame's millionaires' club an unusually populous 10 members. Other shows to get particularly strong rises included "Elf" ($994,479), also benefitting from the impending yule fest, and "Peter and the Starcatcher" ($341,942), both up by significant percentages. …

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