Magazine article Information Today

Mosby, Inc. Chooses Electronic Publishing System Powered by OmniMark to Deliver Web Periodicals

Magazine article Information Today

Mosby, Inc. Chooses Electronic Publishing System Powered by OmniMark to Deliver Web Periodicals

Article excerpt

OmniMark Technologies Corporation announced that Mosby, Inc., a leading provider of print, multimedia, and online information relating to the health sciences, has officially launched its new OmniMarkpowered electronic publishing system for delivering customized information to clients via CD-ROM and the World Wide Web.

The most visible component of the system is a completely new Periodicals Online section of Mosby's corporate Web site (http://www.mosby.com/periodicals). Twelve of Mosby's medical, dental, nursing care, and veterinary journals are now available in full text. OmniMark-powered access control features ensure that abstracts, tables of contents, and searches are free to all users.

In addition to its online presence, Mosby will produce CD-ROM titles and market the system's underlying text files, which use the Standard Generalized Markup Language (SGML) to ensure that content remains "media-neutral."

Mosby team members agreed that OmniMark provided a total solution. "It really was a tall order to start with," said Cheryl Gelfand-Grant, executive producer of electronic publishing at Mosby's St. Louis office, where the project originated. "Our processes were extremely disjointed and there was a lot of duplication. Our CDs were going off one way, our HTML went another, and so did our print publishing. They were all totally separate processes. It was costing a lot of money and we weren't able to process things as quickly as we would have liked. …

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