Magazine article Screen International

Brazilian Box Office Surges 16% in 2012;; Local Titles Down

Magazine article Screen International

Brazilian Box Office Surges 16% in 2012;; Local Titles Down

Article excerpt

Last year marked the seventh consecutive year that box office increased in the market. After crossing R$1bn ($489m) for the first time in 2011, the market closed 2012 on R$1.6bn ($783m), for a 15.6% year-on-year gain.

The number of tickets sold increased by 5% to reach 148.8m viewers, according to figures announced by Filme B, a local film company that reviews theatrical market data.

Among the reasons for the growth in the country are the expansion of the exhibition circuit and the increase in ticket prices.

In 2012 there were 191 new screens, which raised the total number in Brazil to 2,564. Average ticket prices climbed 10.1% - the highest rise in ten years - to R$11.01 ($5.30). This was partly a result of the expansion of the 3D circuit, which already has 655 screens.

Box office for Brazilian films, however, has not followed the growth pattern. Local productions were seen by 15.3m people, grossing R$155. …

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