Magazine article Screen International

Nordic Digital Alliance Officially Rebrands as Arts Alliance Media

Magazine article Screen International

Nordic Digital Alliance Officially Rebrands as Arts Alliance Media

Article excerpt

Company has also announced a partnership with Norwegian cinema equipment provider Videvox.

Nordic Digital Alliance (NDA) is officially rebranding as Arts Alliance Media (AAM), following AAM's acquisition of the company in 2011.

NDA was originally a joint venture formed by AAM and a consortium of Norwegian businesses in order to roll out digital cinema in Norway and to develop digital cinema advertising solutions. The Norwegian office of the company will remain.

In addition to its rebrand, the company has announced a partnership with Norwegian cinema equipment provider Videvox (previously known as Hjalmar Wilhelmsen).

Under the deal, Videvox will be the exclusive reseller of AAM digital cinema software in Norway and a non-exclusive reseller in Sweden, as well as being responsible for d-cinema and e-cinema support throughout Norway. Videvox have relocated into the AAM office in Sandvika, Norway as of Feb 1.

Howard Kiedaisch [pictured], CEO of AAM, commented: "We're delighted that NDA are now fully part of the Arts Alliance Media family and are going to be working with Videvox. We've already been working extensively to incorporate NDA's knowledge and experience into AAM's offering and we're looking forward to the opportunity to continue to develop our advertising products and bring the efficiencies of digital cinema to the advertising market. …

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