Magazine article Screen International

Postcards from the Zoo to Receive Synchronised European VoD Release

Magazine article Screen International

Postcards from the Zoo to Receive Synchronised European VoD Release

Article excerpt

Edwin's drama will be the first film to receive a synchronised VoD release in seven European countries as part of The Match Factory's initiative Distribution 2.0.

As part of The Match Factory's initiative Distribution 2.0, Edwin's Postcards from the Zoo will become the first film to receive a synchronised Video on Demand (VoD) release in seven European countries.

The release will take place on Feb 25 as the result of a cooperation between The Match Factory, EuroVoD platforms in France (UniversCiné), Ireland (Volta), Switzerland (UniversCiné) and Spain (Filmin), Peccadillo Pictures in the UK and Eye Film Institute in Belgium (UniversCiné) and the Netherlands.

Marketing activities for the film's release will be coordinated by The Match Factory across the release territories. Edwin and the film's producers - babibutafilm, Pallas Films and Lorna Tee - will engage in a social media campaign leading towards the film's release, with the aim to achieve a consistent international campaign that relies mainly on online communication. …

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