Magazine article Screen International

UK Film Industry Unites under Single Brand

Magazine article Screen International

UK Film Industry Unites under Single Brand

Article excerpt

The UK's national and regional film agencies have joined forces for the first time to create new internationally facing brand We Are UK Film.

Led and managed by the BFI, the new business to business umbrella brand will aim to boost the profile of the UK's films, talent, services and locations to the rest of the world.

The nine UK film partner organisations are the BFI; BFC (British Film Commission); British Council; Film Export UK; Creative England; Creative Scotland; Northern Ireland Screen; Film Agency for Wales; and Film London.

Announcing the initiative, the BFI said there is potential for other organisations and business to adopt the new branding and it will also work collaboratively with the DCMS, the Great Campaign, UKTI and Pact to reach an international audience.

We Are UK Film aims to support the future growth of UK film overseas box office receipts, export sales, inward investment and co-production. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.