Magazine article Screen International

RealD Inks Deals with Russia's Karo Film and Kinomax

Magazine article Screen International

RealD Inks Deals with Russia's Karo Film and Kinomax

Article excerpt

Partnerships mean that over 300 screens across the country will be equipped with RealD 3D technology.

RealD has announced agreements with Karo Film and Kinomax, two of the largest cinema chains in Russia.

The deal with Karo Film will lead to up to 200 of its cinema screens being equipped with RealD 3D technology with installation already underway, while the deal with Kinomax will see up to 100 Kinomax cinema screens equipped with RealD 3D technology with the first nine screens installed and the remaining 91 to be installed by the end of the year.

"Having recently opened an office in Moscow, Russia is an increasingly important market for RealD and one we have targeted with ambitious plans for long-term growth. This agreement with Karo Film and Paul Heth meaningfully increases the number of screens committed to RealD 3D in the region while offering movie-goers at Karo Film locations a premium, bright and realistic visual experience that can deliver on the true promise of 3D cinema," commented Michael V. Lewis [pictured], chairman and CEO of RealD.

"A key part of our investment in Karo Film is upgrading the movie-going experience by offering the industry's brightest 3D presentation on both our standard and large format auditoriums. …

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