Magazine article Variety

Commercials Helmer Bond Takes 'Charlie' on a Wild Ride

Magazine article Variety

Commercials Helmer Bond Takes 'Charlie' on a Wild Ride

Article excerpt

TALENT WATCH

In the world of Fredrik Bond, people are always moving - dancing, falling, running - through time and space, with energy and panache.

From his skillfully orchestrated ad spots for Adidas and Heineken to this year's Super Bowl ad for Budweiser, the Swedish-born director has proven to be a master of the kinetic minimovie. Now Bond has brought his distinctly lively vision to his feature directorial debut, "The Necessary Death of Charlie Countryman," which premieres at the Sundance Film Festival.

"It's a wild ride, and that's what was so fun about it," Bond says of the film. "There are very few scripts I read where it's a real bouncy, dynamic ride. That's why I feel my commercials were a very good training ground for me."

In the film, produced by Albert Berger and Ron Yerxa ("Little Miss Sunshine") and backed by Voltage Pictures, Shia LaBeouf plays a young man traveling abroad who falls in love with a Romanian woman, and then finds himself ensnared in Bucharest's underworld.

Bond studied filmmaking briefly at NYU's School of Continuing Education, and got his start in the Swedish entertainment industry, working as an editor and creative assistant. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.