Magazine article Variety

Local Pols Get the Business

Magazine article Variety

Local Pols Get the Business

Article excerpt

Candidates in wide-open LA. mayoral race make play for all that glitters

With the March 5 primary just four weeks away, the sexiest issues in the Los Angeles mayor's race seem to be pensions and the city's financial health. So it's no wonder the leading candidates are looking to put a starry shine on their campaigns, wooing Hollywood to gain the perception of momentum - or maybe even grab on to the real thing.

Overall, as of Sept. 30, Hollywood had contributed almost $1 million to the race, according to local outlets KPCC and NBC4. That's a significant chunk of the total raised, and can be particularly effective in the traditionally low turnout of a city election.

While the money may reflect the realization of the influence city politics can have on the industry in everything from film permits, real estate development, studio expansion, business taxes and runaway production, the list of those who have donated suggest that, typically, biz givers don't necessarily have industry issues in mind.

In the past week, the campaign of City Councilman Eric Garcetti, leading in some polls, unveiled a somewhat irreverent Web video featuring Salma Hayek, who talked about his skills as a dancer, among other things. …

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