Magazine article Campaigns & Elections

5 Things Campaigns Could Learn from Advocacy Organizations

Magazine article Campaigns & Elections

5 Things Campaigns Could Learn from Advocacy Organizations

Article excerpt

ADVOCACY

As the pundits and analysts continue to dig into the successes and failures of the 2012 election cycle, we've seen a slew of recommendations and best practices that those of us working in the advocacy world will review and adopt in our day-to-day work. But what about applying some best practices that emanate from the advocacy world?

Advocacy groups know the nitty-gritty of turning everyday people into activists, even if the issue is not a sexy one. While the campaign trail is a great place to pick up some tactics, the battled-scarred advocacy professionals from Capitol Hill to Sacramento also have plenty to offer.

Here are some key lessons that campaigns can learn from those of us mired in the business of getting people excited and engaged beyond the boundaries of the election cycle:

Processes & Pliability

A flexible staff and a set of strategic processes can go a long way to presenting quality content. In campaign life while you may get briefed on all issues, more often than not your media person is just your media person and your political person is just your political person. Because they are thinking beyond the end goal of an election, advocacy organizations have processes in place to help break through the silos and create stronger content by working together.

Advertise to Scale

Bigger isn't always better. In the campaign world you hear a lot of chatter about targeting within a large ad buy, but in the advocacy world it's the smaller successes that make the difference. …

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