Magazine article Screen International

IMAX Adds Three Theatres in Turkey

Magazine article Screen International

IMAX Adds Three Theatres in Turkey

Article excerpt

Deal with Mars Entertainment Group brings the number of IMAX theatres in Turkey to five.

IMAX Corporation has signed a deal with Mars Entertainment Group to install three more IMAX theatres in cities throughout Turkey.

The deal means that there will now be five IMAX theatres in Turkey, including the two currently in operation in the cities of Ankara and Istanbul, both of which "continuously over-perform their targets".

"IMAX delivers a differentiated entertainment experience that has been a tremendous success among our patrons," said Muzaffer Yildirim, CEO, Mars Entertainment Group.

"As we begin our aggressive expansion program in Turkey, IMAX will serve as a key component to our growth strategy and help to strengthen our overall business in the country. …

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