Magazine article Screen International

Star Chinese Movies Gets Local with Emperor

Magazine article Screen International

Star Chinese Movies Gets Local with Emperor

Article excerpt

Star Chinese Movies (SCM) is partnering with Emperor Motion Pictures (EMP) to launch a local-language production initiative, Go Local!, starting with five movies produced by Hong Kong actor-producer Chapman To.

SCM and EMP will finance the projects 50:50 with EMP handling international sales and SCM responsible for worldwide TV and new media rights. EMP will also handle theatrical distribution in Hong Kong and Taiwan.

The new initiative aims to create stories that are relevant to local audiences. In the early stages it will nurture Hong Kong talent, but will later finance films from the Greater China region and beyond.

"We've noticed a deep appreciation for local content in all our Asian markets but particularly in Hong Kong and Taiwan," said Ward L. Platt, president - Asia Pacific & Middle East of SCM parent Fox International Channels (FIC).

"There's a need for more first-run local content, which will bring value to the audience for sure, but also messages our commitment to the market here. …

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