Magazine article Screen International

Global Box Office Hit $34.7Bn in 2012

Magazine article Screen International

Global Box Office Hit $34.7Bn in 2012

Article excerpt

Global box office in 2012 climbed 6% on the previous year to reach a record $34.7bn as international gross receipts accounted for 69% of the pie, gaining 6% on 2011 levels to finish on an unprecedented $23.9bn.

China was the key international driver, propelling box office to $2.7bn in a 36% year-on-year boom that saw it cement its position as the second largest market behind North America, according to the Motion Picture Association of America's annual Theatrical Market Statistics Report for 2012 issued on Thursday [21].

The march of China relegated Japan to third place on $2.4bn, followed by the UK and France tied in fourth on $1.7bn apiece. India ranks fifth on $1.4bn and indeed all the BRIC countries rank in the top 10. Russia places eighth on $1.2m and Brazil tenth on $800m.

North American box office gained 6% on 2011 to finish on a record $10.8bn. Powering the result was a 6% rise in theatrical admissions to 1.36bn. 3D box office was comparable to 2011 levels at $1.8bn despite fewer 3D film releases. Overall the average North American ticket price went up by a negligible amount from $7.93 in 2011 to $7.96.

MPAA chairman and CEO Senator Chris Dodd said the report's findings were "a powerful reminder" of the cultural and economic impact of films. He added: "Our industry supports 2.1m jobs in the United States and more than 120,000 of those jobs are in movie theatres."

"The cinema industry serves an increasingly diverse audience, by age, gender and ethnicity," said National Association of Theatre Owners president and CEO John Fithian. "The record box office, here and abroad, shows that when we meet that diversity with a broad range of movies and amenities, cutting edge technologies and viewing options our industry thrives."International regions

Turning back to the international picture, Asia Pacific was the most improved region thanks to a 15% surge against 2011 from $9bn to $10.4bn.

While Europe, Middle East & Africa still recorded the highest total on $10.7bn, this figure marked a 1% drop compared to $10.8m from the year before due to a decline in Italy and Spain.

Latin America gained 6% from $2.6bn to $2.8bn.Global screen count

Cinema screens increased 5% worldwide in 2012 as the total amounted to 129,866.

Digital expansion grew 41% to the point where more than two-thirds of global screens are digital. 2012 became the first year when international analogue screen share entered the minority. …

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