Magazine article Variety

'GMA,' 'Evening News' on the Rise

Magazine article Variety

'GMA,' 'Evening News' on the Rise

Article excerpt

The battle for ratings supremacy among the daily broadcast news shows is heating up this fall, with longtime leader NBC losing ground both in the morning and evening - though it's still on top in the latter.

All news programs, meanwhile, figure to get a ratings boost over the next couple of weeks thanks to the presidential election and its aftermath.

ABC's "Good Morning America," which this summer overtook NBC's "Today" for the first time in 17 years, has continued its momentum the first month of the fall season. The Alphabet morning show has won the opening four weeks - this despite the absence of co-anchor Robin Roberts, who is on medical leave.

According to Nielsen estimates for the period of Sept. 24-Oct. 19, "GMA" is 600,000 total viewers ahead of "Today" (4.91 million to 4.31 million) and 200,000 ahead in the adults 25-54 demo (1.93m to 1.73m). These are the show's largest advantages since at least the fall of 1991, when Nielsen's electronic database launched.

The ABC newscast is up in both total viewers (3%) and adults 25-54 (4%) while "Today" is down a steep 17% and 26%, respectively.

As it has for decades, CBS remains a laggard in this daypart. …

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