Magazine article Screen International

Ex-Beatwax MD Launches Agency

Magazine article Screen International

Ex-Beatwax MD Launches Agency

Article excerpt

PS Live will focus on brand experience work as part of wider media campaigns.

Michael Brown, who stepped down as managing director of Beatwax in 2011, has resurfaced with new agency PS Live.

The firm has been soft trading in the UK as JJP for the last 12 months but launches at PS Live this week with a network of offices in London, Madrid, Paris, Hamburg, Brussels and Helsinki.

It will focus on brand experience work as part of wider media campaigns.

Clients already in its portfolio includes 20th Century Fox, Canon, Sony, Adidas and Allianz. With Fox, it has worked on marketing for new animated release The Croods [pictured].

The new agency will work in partnership with Posterscope to integrate live brand experience content into wider media campaigns.

Brown, the UK managing director of PS Live said: "We will take an entirely new approach to experiential campaigns.

"Our combined offer is unparalleled in the market and allows us to deliver an even more meaningful connection between our client's brand and its consumers. …

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