Magazine article Variety

Asia Adds a Few Beans for 'Jack'

Magazine article Variety

Asia Adds a Few Beans for 'Jack'

Article excerpt

While Warner Bros.' bigbudget fantasy "Jack the Giant Slayer" stalled at home, the film got off to a better-than-expected start in Asia, where it sprouted $14.3 million in 10 smaller markets over the March 1-3 weekend in kicking off its overseas rollout.

In fact, in that sampling of international territories, the pic got off to a 46% better start vs. Warners' comparable family adventure film, "Journey 2: The Mysterious Island," which wound up earning more than $220 million at foreign "Jack" also performed in line with the $200 million-plus national grosser "Wrath of the Titans."

With a budget of $190 million, however, "Jack" faces a giant beanstalk-sized climb toward profitability.

The pic opened to just $27 million Stateside, and is unlikely to reach $100 million domestically, putting more pressure on its playability overseas. And while Asia contributed plus-sized results (the story of "Jack and the Beanstalk" is lesser known there), the film still will have to deal with "Oz the Great and Powerful" bowing in the region day-and-date March 9. …

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