Magazine article Drug Topics

First Aid: Drugstores Hold on to Lead

Magazine article Drug Topics

First Aid: Drugstores Hold on to Lead

Article excerpt

The information in this department is provided by Information Resources Inc. (IRI), a marketing research and software company based in Chicago. The sales data on specific OTC and HBC categories are based on scanning data collected from drugstores, food stores, and mass-merchandiser outlets. IRI's data for this report are collected from a sample of 2,700 supermarkets, 500 drugstores, and 250 mass-merchandisers.

The first aid tape, bandage, gauze, and cotton category grew during the 52 weeks ending Jan. 4, 1998, according to Information Resources Inc., Chicago. Total dollar sales rose 2.9% to $410.3 million. Drugstores placed first in this category with 44.7% of this market, bolstered by dollar sales of $183.6 million after a 1.7% drop. Food stores grabbed 31.6% of the market, with sales of $129.7 million after a 6% increase. Mass-merchandisers held only 23.6% of the market, despite an 8.2% increase to $97 million in sales.

Total unit sales in this category fell 0.9% to 167.1 million. Drugstores garnered 37% of the market with 61.8 million units following a 4. …

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