Magazine article Variety

Buy/sell/hold

Magazine article Variety

Buy/sell/hold

Article excerpt

Tilda Swinton: The eccentric thesp charmed fans with her latest project: She'll sporadically live and sleep in a glass box at Gotham's MOMA for the coming month as part of her "The Maybe" performance piece.

"Brothers Emanuel: A Memoir of an American Family": Ever the master salesman, Ari Emanuel fired off a letter to NBC and Brian Williams requesting Williams not air the "contentious" parts of the brothers' "Rock Center" interview about their new book. Various media outlets took the bait, and voila: free promotion.

Coots: Beer giant MillerCoors inked an unusual deal with Turner Broadcasting to be the brew of choice in product placement deals on TNT and TBS shows.

SELL

Coldwater Canyon closure: The canyon route between LA.'s Westside and the Valley is closed during the day on weekdays until April 26, adding considerable tsuris to bizzers' commutes.

Fisker Karma: The $100,000 hybrid gasoline-electric car wooed celeb owners including Leonardo DiCaprio and Justin Bieber. But funds are running low after a deal with a Chinese investor fell through. …

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